Brick and Mortar is Hitting Back

Why did Amazon decide to buy hundreds of brick and mortar stores if brick and mortar are dead? Headlines have all signaled brick and mortar’s doom as big box stores and brand names that generations have come to know have shut down over the last year.Perhaps it is because despite raking in nearly $400 billion dollars just two years ago, online sales only accounted for 12% of all retail sales. By far, the majority (90%) of retail sales happen at physical stores. Still, e-commerce is continuing to gain on brick and mortar, increasing sales by more than 15% year-over-year and other online players are following Amazon’s lead into brick and mortar. Continue reading the article here for the 6 ways traditional brick and mortar are keeping up.